GRUPO CHIMEX MEXICO OFFLINE
GRUPO CHIMEX MEXICO PLUS

GRUPO CHIMEX MEXICO PLUS

I was directly responsible for a team of 40 creative professionals, plus digital strategists, project managers and the digital production team at J. As such, I established dynamics and work processes that took the best from the cultures of both agencies and joined them together, from strategy and creativity to execution, for the benefit of the entire brand portfolio. I came with the mission to refurbish the reputation of the agency, to modify the structure and implement digital and integrated thinking across the agency, in order to better solve client problems throughout the creative, account, strategy and production departments.Īfter a few months, following the acquisition of digital agency Clarus by JWT (which became Mirum in Mexico), I also took on the role of Chief Integration Officer for the group.

In April 2014 I joined JWT as the agency’s General Creative Director, being responsible of all the creative teams and agency accounts. My responsibility entailed a direct involvement with the following accounts:īacardi Brands (Bacardi, Bombay, Cazadores Tequila, Dewar’s, Grey Goose, Martini, William Lawson’s), Bayer, Burger King, Duracell, GE Appliances, Lee, Mars (Pedigree, Milky Way, Snickers, Whiskas), Mabe, PepsiCo, P&G (Gillette, Pampers, EverydayMe), Scotiabank, Visa, Wrangler.

GRUPO CHIMEX MEXICO OFFLINE

In other words, to inspire a culture of projects and prototyping, beyond ideas that traditionally used to be thought to match offline formats. The challenge was to inject innovation and redefine the agency’s historical process, with the aim to introduce BBDO Mexico into a new era, building new capabilities that deliver ideas beyond advertising. Thus I lead a team of 50 professionals fully oriented to succeed.Īt the same time, I also assumed as Chief Integration Officer for BBDO Mexico, planting the seeds of digital thinking in the different departments, from account to strategy, creative and the production process. I was chosen to drive all the operation with a creative push, and change its position in the market from a “traditional” digital agency to a creative and pioneering one with digital DNA at its core. While it works for great and prestigious brands, the delivery lacked a strong creative brilliance. The agency began its operation in Mexico in 2007, and ever since it had been lead by account oriented people. In July 2015 I joined Proximity BBDO as the agency’s Managing Director and Chief Creative Officer, being fully responsible for all its business, accounts, financial, strategic and creative performance. My responsibility has entailed a direct involvement with the following brands and companies:Īeromexico, American Express, AT&T, AB InBev, BBVA Bancomer, Bimbo, Comex, Coppel, Danone, General Motors, Heineken, Liverpool, Mattel, Nestlé, Nissan, Nike, Palacio de Hierro, PepsiCo, Pfizer, P&G, Samsung, Telcel, The Coca-Cola Company, Uber, Unilever, Visa and Volkswagen. Under my leadership in this position I’ve been responsible for +30MM USD in revenue for the company. And collaborating with top creative agencies and leaders in Mexico and Latam. My work consists in detonating and experimenting with creativity in the intersection of adverting and Google technologies to create new knowledge and lead the market, and share with the agencies the how-to knowledge generated internally via the experimentation process and develop the digital creation ecosystem.Īll this by creating world class ideas that build business for brands by putting the users at their core and open the path for creative digital thinking in the region. I help top companies around the region to push the boundaries of Google’s media, technologies and innovation to build measurable brand love by creating state-of-the-art ideas. Since then I lead the Zoo team, Google’s creative think tank specialized in strategy, content and technology to position brands and creative agencies in the cutting edge of digital thinking.

In may 2016 I was invited to join Google as its Head of Creative for Mexico, covering also several Latam countries from my position.

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